Social web applications (Wikis, Blogs, Facebook, Youtube, Twitter, Orkut, etc.) aim to support end users' content production and to allow for social networking of internet users. Since these new technologies (often also referred to as "Web2.0") enhance users' possibilities to direct and active participation in collaborative web content creation, they are looked upon as promising means for democratization while also enabling conditions for unprecedented domination and power.
The work of transnational social movement organizations and protest networks is highly dependent on social networking, trust-building and strategic alliances. These NGO networks are addressing political issues which cause global problems and challenges to cope with (e.g., human/women/childrens' rights, poverty, ecological and environmental issues like sustainable development, pollution etc., fair trade, international democratization, peace, health and other problems that are mainly interconnected with implications of globalization).