We have covered Opera usage in India and what’s interesting is that Orkut has consistently managed to beat Yahoo and even Gmail when it comes to top mobile sites – which essentially shows the value of social networking especially when it comes to device which is most personal to you, i.e. mobile.
In India, approximately 10 million urban Indians used their mobile phones for engaging in social networking during quarter ending August, 2009, a reach of 3.3% among urban Indian mobile phone user. Orkut maintains its market leadership role in social networking sphere, mobile version with over 3 million users, followed by Yahoo! Dating distant second with 2.1 million users, Facebook with 1.97 million users.
Demographic profile of social networking users Usage of social networking over mobile phones skews slightly towards males, with 8% more share than average user; 18 to 24 year olds are almost 50% more likely than average mobile phone user in urban India to use social networking sites over mobile phones.