Despite many social networking sites before Orkut and many more coming into the fray later on, the reign of Orkut is not threatened for good and obvious reasons. In this article, we will be reading as to how come Orkut has been able to manage its supremacy in the world of social marketing, which is as intense as a battlefield.

Orkut has remained a favorite for more than 650,000 users worldwide. Some of the reasons (as told by Orkut users) why Orkut is better than other social networking sites are.

Ease of usage
User friendly
Innovative
Appealing features
Facilitation of smooth and instant communication
Free access social networking site
Worldwide acceptance and recognition
Growing popularity
Millions of users
Stimulation of active social life

The fact that Orkut not only promotes social networking but also sharing on thoughts and establishment of online presence apart from helping those romantic connections makes it one of the most popular networking sites to come across.

In addition to that, the fact that Google itself has the reins of Orkut is a big factor in the success and popularity of Orkut. And with more and more people joining and liking Orkut, other networking sites are finding shelters to save their "skin".

So if you are an individual looking for people with similar interests or romantic connections or a business looking for potential customers, you know that Orkut is one place where you would not be left disappointed.

After all, there is no better success mantra than creating and maintaining an active visibility on Orkut for individuals as well as businesses.